NBCU Faces Major Merger Questions After Its Comcast Split
Could a streamer like Netflix swoop in to buy NBCU? Experts weigh in.
Adweek · 4w ago
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Miroma Group Acquires Ad Results Media For Big U.S. Push
ARM oversees $750M in media investments annually.
Adweek · 4w ago
Rewriting the Brand Discovery Playbook in the AI Era
This post was created in partnership with Moloco Key takeaways Marketing leaders are grappling with how AI is reshaping traditional funnels, whether it’s through generative AI summaries usurping consumer clicks, […]
Adweek · 4w ago
How Instacart is cultivating full-funnel marketing with video, AI
<p>Ali Miller, general manager of advertising, breaks down a new short-form vertical video feed and how Instacart plans to bring ads into its AI assistant. </p>
Marketing Dive · 4w ago
When Every Moment Becomes a Shopping Moment
This post was created in partnership with Roundel Key takeaways Shopping no longer starts in one place—or follows a predictable path. During an ADWEEK House Cannes Lions group chat co-hosted […]
Adweek · 4w ago
Streaming Is Becoming a Storefront
This post was created in partnership with Paramount Advertising Connected TV is evolving into more than a viewing platform—it is becoming a dynamic bridge between storytelling, commerce, and consumer action. […]
Adweek · 4w ago
How Brands Can Build Creative Infrastructure for the AI Era
This post was created in partnership with Empathy Lab The campaign had a good run. One big idea launched everywhere, studied, repeated. Now? Not so much. During an ADWEEK House […]
Adweek · 4w ago
What Walmart’s Vibe.co deal means for CTV, retail media convergence
<figure><div><img src="https://imgproxy.divecdn.com/pCJ04IF3hUXWyPCQT0fCC9r93zlFKhRXY6OfAsVJmfU/g:ce/rs:fill:1600:900:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS92aXppby10di1saXZpbmctcm9vbS5qcGc=.webp"/></div></figure><p>The acquisition of the platform designed for small- and mid-sized businesses, reportedly for $1.2 billion, speaks to the evolution of streaming TV advertising.</p>
Marketing Dive · 4w ago
E.l.f. taps into soccer fandom with NWSL, World Cup activations
<figure><div><img src="https://imgproxy.divecdn.com/eLlYR4T6NbRhYelcpD0_dUEDRnbErQ5PaN3CFkokJto/g:ce/rs:fill:1600:900:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9IRVJPX09vcnpsWFkuanBn.webp"/></div></figure><p>The marketer will have a presence at FootballCo’s House of Goal, a cultural soccer fan fest in New York, helping it engage with the sport’s broad fandom. </p>
Marketing Dive · 4w ago
How challenger brands can stand out with fewer marketing swings
<figure><div><img src="https://imgproxy.divecdn.com/hK2ATefn8pqrtCMSaE8amNbRLhqjL2Xw_mqn8ZAxJWk/g:ce/rs:fill:1600:900:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9FbWVyYWxkX1dhbG1hcnRfQ3JlYXRpdmVfMS5qcGc=.webp"/></div></figure><p>Dan Eisenberg, CMO at Chicago-based agency Blue Chip, discusses how brands such as Emerald Nuts compete against corporate giants.</p>
Marketing Dive · 4w ago
When AI Becomes the Gatekeeper of Brand Visibility
This post was created in partnership with Adobe Brand discovery has always happened in places companies don’t fully control. What’s different now is that the intermediary doesn’t just surface options. […]
Adweek · 4w ago
Scaling Brands Inside the Story
This post was created in partnership with EightPM Consumers aren’t just avoiding ads—they’re choosing content that feels worth their time. To earn that attention, brands have to show up inside […]
Adweek · 4w ago
The Future of Retail Marketing Is First-Party Data
This post was created in partnership with Sam’s Club Retail media that looks beyond ROAS and leverages customer insights can unlock long-term value and customer loyalty. During an ADWEEK House […]
Adweek · 4w ago
Building Strategic Brand-Agency Partnerships
This post was created in partnership with Weber Shandwick Key takeaways Brand-agency relationships are shifting from transactional engagements to strategic partnerships built on shared ownership, trust, and collaboration. During an […]
Adweek · 4w ago
How Marketers Can Deliver Outcomes Across Fragmented Journeys
This post was created in partnership with Teads Key takeaways Audience journeys have become fragmented and unpredictable, making it harder for marketers to reach, attribute, and measure consumers across channels. […]
Adweek · 4w ago
A More Intelligent Advertising Ecosystem Is on the Horizon
This post was created in partnership with Taboola Key takeaways From autonomizing tasks and overhauling workflow to taking over decision-making and transactions, organizations are betting big on agentic AI-powered systems […]
Adweek · 4w ago
Agentic AI, or Agentic BS?
At Cannes 2026, agentic was the buzzword that wouldn’t die as brands, agencies, media companies and adtech firms grappled with how AI agents are reshaping the way companies operate and work with one another.
Adweek · 4w ago
The Chief Communications Officer’s Rise as a Strategic Advisor
This post was created in partnership with Burson Ask a chief communications officer what their job is today, and the answer looks nothing like it did a decade ago. At […]
Adweek · 4w ago
Why Desire Is an Emerging Competitive Advantage
This post was created in partnership with Havas Key takeaways Brand growth depends on much more than visibility. Outperforming brands are the ones people truly want and actively choose, trust, […]
Adweek · 4w ago
AI Is Changing How Consumers Discover Products
This post was created in partnership with InMobi The next shopping journey may begin before consumers even think to search. During an ADWEEK House Cannes Lions fireside chat co-hosted with […]
Adweek · 4w ago
Americans are redefining success. Brands need to catch up.
<p>Consumers still dream big. They're just defining success differently.</p>
Marketing Dive · 4w ago
From foot traffic to sales: streaming ads are more than a reach play
<p>New performance benchmarks from Tubi demonstrate how streaming can drive lower-funnel results across industries – from Auto to CPG.</p>
Marketing Dive · 4w ago
As AI’s Novelty Fades, Cannes Lions’ Winners Point to What’s Next
This year’s Cannes Lions was an inflection point where ‘AI stopped being the headline and simply became part of the creative process.’
Adweek · 4w ago
John Wren’s Next Move: Omnicom CEO Reveals What He’s Selling Soon and What’s Coming
He’s ditching businesses that make mud flaps and cheese samplers, outsourcing IT, and says the "wholesale slaughter of people" is over
Adweek · 4w ago
The Major Agentic Moves From Cannes Lions—and What They Say About the Future
Adtech’s agentic moment arrived at Cannes Lions 2026. Major players, including Nvidia, Yahoo, Palantir, Pinterest, and Fox, among others, unveiled foundational infrastructure that allows AI agents to connect with each other to perform marketing tasks previously done by humans.
Adweek · 4w ago