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AI in MarketingMarketing Dive · June 29, 2026 · 4w ago
E.l.f. taps into soccer fandom with NWSL, World Cup activations
<figure><div><img src="https://imgproxy.divecdn.com/eLlYR4T6NbRhYelcpD0_dUEDRnbErQ5PaN3CFkokJto/g:ce/rs:fill:1600:900:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9IRVJPX09vcnpsWFkuanBn.webp"/></div></figure><p>The marketer will have a presence at FootballCo’s House of Goal, a cultural soccer fan fest in New York, helping it engage with the sport’s broad fandom. </p>
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