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AI in MarketingMarketing Dive · June 29, 2026 · 4w ago

How challenger brands can stand out with fewer marketing swings

<figure><div><img src="https://imgproxy.divecdn.com/hK2ATefn8pqrtCMSaE8amNbRLhqjL2Xw_mqn8ZAxJWk/g:ce/rs:fill:1600:900:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9FbWVyYWxkX1dhbG1hcnRfQ3JlYXRpdmVfMS5qcGc=.webp"/></div></figure><p>Dan Eisenberg, CMO at Chicago-based agency Blue Chip, discusses how brands such as Emerald Nuts compete against corporate giants.</p>
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