Back to feed
AI in MarketingMarketing Dive · June 29, 2026 · 4w ago

What Walmart’s Vibe.co deal means for CTV, retail media convergence

<figure><div><img src="https://imgproxy.divecdn.com/pCJ04IF3hUXWyPCQT0fCC9r93zlFKhRXY6OfAsVJmfU/g:ce/rs:fill:1600:900:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS92aXppby10di1saXZpbmctcm9vbS5qcGc=.webp"/></div></figure><p>The acquisition of the platform designed for small- and mid-sized businesses, reportedly for $1.2 billion, speaks to the evolution of streaming TV advertising.</p>
Open original

The Daily Drop

Join 1,000+ people who read this first.

Related stories