Back to feed
AI in MarketingMarketing Dive · June 24, 2026 · 5w ago

How Expedia Group drives brand impact with creators — and Barbie’s Ken

<figure><div><img src="https://imgproxy.divecdn.com/DUA9a4yYxU6v-e7NjailkEIl8Mjr9XGELXr7YHA45hs/g:ce/rs:fill:1600:900:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9QRDFfMDEyODNfQkVYX0lDX2lTaG93U3BlZWRfR1BXaXRoU3BlZWQuanBn.webp"/></div></figure><p>Natalie Wills, SVP of integrated marketing and creative, shares what&rsquo;s working with a creator-led strategy that includes an IShowSpeed partnership.</p>
Open original

The Daily Drop

Join 1,000+ people who read this first.

Related stories