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AI in MarketingMarketing Dive · June 23, 2026 · 5w ago

Why Lowe’s wants content creators in its network to pitch product ideas

<figure><div><img src="https://imgproxy.divecdn.com/wX7YB4oiOqfgApPEPwbyBNGRoZzun-FMBAeEpf6uZOE/g:ce/rs:fill:1600:900:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9Mb3dlX3NfQ29tcGFuaWVzX0luY19Qcm9kdWN0X0ltYWdlLmpwZw==.webp"/></div></figure><p>CMO Jen Wilson explains how the home improvement retailer&rsquo;s program is evolving from content to curation to creation with partners like MrBeast.</p>
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