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AI in MarketingMarketing Dive · June 23, 2026 · 5w ago

What defines ChatGPT ads? ‘Super intentional’ users, OpenAI tells Cannes

<figure><div><img src="https://imgproxy.divecdn.com/fwuEXlqtHjxuycqU4HfmghRqu97VVpBXw6KVWe_xfb0/g:ce/rs:fill:1600:900:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0yMjc3MzE5NzE0LmpwZw==.webp"/></div></figure><p>The startup is pitching the four-month-old offering as a contextually led middle-funnel disruptor where 20% of chat queries carry a direct commercial intent.&nbsp;</p>
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