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AI in MarketingMarketing Dive · June 23, 2026 · 11w ago
Starbucks pilots TikTok program for boosting employee-generated content
<figure><div><img src="https://imgproxy.divecdn.com/q-gIU-36iHhSVSWkMjJNfGGzF7a7IHQE_4bMgbPz9QI/g:ce/rs:fill:1600:900:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9TQlhfRU1FQS1TcHJpbmdfT3JnYW5pY19DbG9zZS11cC1zY2FsZWQuanBn.webp"/></div></figure><p>With Gen Z frequently learning about new products from employee-generated content, Starbucks is leaning in with help from the social media platform.</p>
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