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AI in MarketingMarketing Dive · June 25, 2026 · 4w ago
Taco Bell gives away emotional-support tacos as World Cup nerves run high
<figure><div><img src="https://imgproxy.divecdn.com/pO2LbxkbGOywNXxpHp0h3U1QwRztbpQjkQHtHKvdkk0/g:ce/rs:fill:1600:900:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9FN18yNl9XQ19Mb2Nvc19QUl9OZXdzcm9vbV9HYW1lcGxheV9JblRoZVpvbmUuanBlZw==.webp"/></div></figure><p>“Loss Or Celebration Outcome Support,” or “L.O.C.O.S.,” will activate globally and comes as the brand looks to expand its loyalty program.</p>
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