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GEO & AEOSemrush Blog · June 23, 2026 · 11w ago

Google E-E-A-T: What it is & how it affects SEO

<p><img src="https://static.semrush.com/blog/uploads/media/bc/77/bc77ee3c42a30a8f8788f74a2777ec0d/e-a-t-and-ymyl.svg" alt="Google E-E-A-T: What it is & how it affects SEO" width="448"/></p><p>E-E-A-T is the framework Google‘s Quality Raters use to assess content that appears in search results.</p>
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