NBCU Faces Major Merger Questions After Its Comcast Split
Could a streamer like Netflix swoop in to buy NBCU? Experts weigh in.
Adweek · 4w ago
Miroma Group Acquires Ad Results Media For Big U.S. Push
ARM oversees $750M in media investments annually.
Adweek · 4w ago
Rewriting the Brand Discovery Playbook in the AI Era
This post was created in partnership with Moloco Key takeaways Marketing leaders are grappling with how AI is reshaping traditional funnels, whether it’s through generative AI summaries usurping consumer clicks, […]
Adweek · 4w ago
How Instacart is cultivating full-funnel marketing with video, AI
<p>Ali Miller, general manager of advertising, breaks down a new short-form vertical video feed and how Instacart plans to bring ads into its AI assistant. </p>
Marketing Dive · 4w ago
When Every Moment Becomes a Shopping Moment
This post was created in partnership with Roundel Key takeaways Shopping no longer starts in one place—or follows a predictable path. During an ADWEEK House Cannes Lions group chat co-hosted […]
Adweek · 4w ago
Streaming Is Becoming a Storefront
This post was created in partnership with Paramount Advertising Connected TV is evolving into more than a viewing platform—it is becoming a dynamic bridge between storytelling, commerce, and consumer action. […]
Adweek · 4w ago